HP goes to Darby day

  • Advertising
  • March 16, 2010
  • Ben Fahy
HP goes to Darby day

Youtube Video

Rhys Darby continues to capitalise on his awksome (so awkward it's awesome) Murray Hewitt-inspired profile in the US, this time as the front man in a big – like NZ$80 million big – campaign for Hewlett Packard called Let's Do Amazing.

The Darby star just keeps on rising after his Flight of the Conchords role and, as well as starring in a few movies, he's already featured alongside Roger Federer for Nike as a crazed tennis coach slash air guitarist. And, closer to home, he's also fronted the very successful launch campaign for 2degrees.

In the HP ads, created by LA agency 72andSunny in an effort to broaden the reach of HP into other areas such as networking, sensors and music, Darby violates the likes of Dr Dre, Annie Leibovitz and a few others from UPS and the Venetian casino in Las Vegas, to find out about their particular brand of HP-related amazingness.

IT is usually a fairly serious business. But Rhys Darby is about as far from serious as you can get. So it's a good juxtaposition and a pretty good way to personalise the tech behemoth in a way that shows it's about more than just printers.

Youtube Video

Youtube Video

And check out a few of the other ads in the campaign that aren't on HP's YouTube channel, including a fairly entertaining internal HP video, here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit