Sarah and Otis Frizzell fight against poor taco etiquette

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  • December 15, 2015
  • Joshua Riddiford
Sarah and Otis Frizzell fight against poor taco etiquette

Everyone loves a good taco but there are important rules to follow to avoid committing taco faux pas or wearing a taco so the Lucky Taco has released an educational taco-eating guide.

A short video released on YouTube, starring husband and wife co-owners Sarah and Otis Frizzell, shares such pearls of taco wisdom as “never use a knife and fork” and “don’t overload with salsa".

 Sarah Frizzell told StopPress, in the spirit of public service, releasing the rules was about correcting taco misinformation.

“The taco eating guide has been born out of a very real frustration of what we’ve seen at the truck. There’s quite a lot of education that needs to be had.”

Despite frustrations with a general lack of taco awareness amidst the populace, Frizzell says she and Otis are still tolerant of the taco unenlightened.

“People ask for forks and it irks us but we understand. We don’t shout at people for asking for cutlery.”

Structural integrity of the soft taco has long been the bane of this taco taster when enjoying the messy treat but after plenty of experimentation Frizzell has hit upon a canny technique to minimise spillage.

“You have to provide your own taco scaffolding with your hands and then just eat it quickly.”

Speed is of the essence and there is no time for chat when the fickle but delicious taco is waiting to be eaten.

“No talking in between. If you lose it in the first couple of seconds, it’s gone. They’re a fickle beast but they are worth the respect.”

The video was shot, produced and edited by recent film school graduates Yonoko Li and Alex Bradford for whom persistence paid off after they pestered the owners of the Lucky Taco to produce some video content for them. Otis Frizzell says the timing was right to educate the populace on taco etiquette and promote their new product offerings of taco kits and taco accoutrements such as pink pickles.

“We were approached by a couple of film school graduates who had been offering to do content for a long time. We got back to them and said, ‘if we’re gonna make some content, we may as well make good content and for a reason’. We just set out to do a funny quirky, little vid and then it perfectly coincided with the launch of our home taco kits.”

From tomorrow, The Lucky Taco will be selling Taco kits that provide “a taco truck in your kitchen” through Nosh after the Frizzells succeeded in raising over $100,000 through a kick starter campaign where people pre-ordered taco kits.

Frizzell says while there is plenty of education still needed, the Lucky Taco’s neck of the woods is home to many of the more enlightened.

“We’re in Ponsonby and people are a bit more discerning about their food.”

When The Lucky Taco came to the attention of StopPress last year we noted their highly active presence on social media platforms Instagram, Facebook and Twitter, and Frizzell says the new product offerings won’t change anything about their online engagement with customers.

“Our social media strategy is raw and honest and as it happens. We always have a good personal relationship with all of our followers on Instagram and Facebook and we always respond as quick[ly] as we can.”

Following the release of the taco eating tips, Frizzell has anecdotal evidence that taco education levels are improving.

“We were in the truck at the weekend and lots of people had said they had watched it and promised [to] never ask for a fork.”

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  • Media
  • February 21, 2019
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