How do you promote New Zealand to the rest of the world as a tourism detination?

  • Marketing
  • February 25, 2010
  • StopPress Team
How do you promote New Zealand to the rest of the world as a tourism detination?

...By getting the rest of the world to promote it for you, of course.  

Late last year Tourism New Zealand launched a unique campaign called 'Your Big Break', asking budding film makers from around the world to submit a script for a 3-minute film that captured the essence of New Zealand as the youngest country on Earth.

With the top five finalists selected, you now have the opportunity to check out their creative entries by heading to the competition website.

The competition proved popular with around 1,100 directors from 30 countries capturing their take on New Zealand's youthfulness.

While the competition was global, two of the five finalists are Kiwis. The remainder of the group is made up of two Americans and an Argentinean.

The final five were brought to New Zealand and have been making their films in the Queenstown region since late January, with Lord of the Rings producer Barrie Osborne taking the reigns as executive producer.

The finished products are currently in Peter Jackson's hot little hands. He will choose his favourite of the five over the next few days, with the winner to be announced in the US on March 5.

The winning film will premier on the US Independent Film Channel just before the 2010 Film Independent Spirit Awards.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit