Hooker's newborn 'Trucker' triumphant

  • Movember
  • November 12, 2012
  • StopPress Team
Hooker's newborn 'Trucker' triumphant

The hairy battle has commenced and Nigel Hooker from Apollo Marketing has been awarded the prestigious mo of the week title. 

"Hooker is striving for a classic style worn by the harder man, commonly dubbed ‘The Trucker’," says Movember's Robert Dunne. "It is just a newborn one week in, but already showing great promise and a very distinguished shade of silver." 

Hooker's support for men’s health initiatives across the nation has earned him the reputable title of ‘mo of the week’ and a $150 bar tab thanks to TVNZ.

Check out what style you are pursuing in the mo style guide and remember to upload your photo to the agency challenge mo space page to be in the running for next week's accolade. If you haven't joined up, it is not to late. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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