Holy cow! Tim Batt serves up his best/worst puns for New Zealand Jerky

  • Advertising
  • August 15, 2017
  • StopPress Team
Holy cow! Tim Batt serves up his best/worst puns for New Zealand Jerky

New Zealand Jerky's new 'Serious Meat' campaign is no laughing matter as comedian Tim Batt's cow jokes fall 'udderly' flat.

In a series of eight short clips created by American agency North, the host of The Worst Idea of All Time podcast finds himself in the middle of a field performing a stand-up routine for some seriously unimpressed cows.

"Why do cows have hooves instead of feet?" Batt questions in one video. "It's because you lac-tose."

In another 'so bad it's good' zinger, Batts asks, "What did the mama cow say to her calf? It's past-ure bed time."

The remaining six clips follow the same sort of pattern, with Batt being forced to work his comedic juices until the cows come home.

Despite what the name implies, New Zealand Jerky doesn't actually sell any of its products locally with stockists exclusively located in the American market. As it describes on its website, NZJ "saw a gap in the US market for a non-GMO, healthy, minimally processed, beef jerky made from 'free range', grass-fed cattle", with the product made in New Zealand and packed in the US.

Whether American audiences will appreciate the ad's dry sense of humour remains to be seen, but at least we know it appreciates the grass-fed beef New Zealand supplies it with. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit