Holden trumpets its one percent finance offer with a flick of a finger

  • Advertising
  • January 20, 2017
  • StopPress Team
Holden trumpets its one percent finance offer with a flick of a finger

In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.

The 30-second TV spot shows a father and son driving through the New Zealand countryside as drivers signal each other with their index fingers, much to the bewilderment of the young boy.

Angus Hennah, creative director of Special Group, says the ad was "a simple way to add some charm to a compelling retail offer". 

Auckland-based film company Robber's Dog was behind the video, with director Chris Dudman at the helm behind-the-scenes. ​Dudman was also the director behind other recent TVCs such as Kiwibank's 'It's Ours' campaign.

It's been a busy summer for Holden with their Summer Lovin' tour with Woman's Day, as well as being announced as Newsroom's first official sponsor late last year.  

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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