High tease: who's behind the unbranded billboards?

  • Advertising
  • September 14, 2012
  • StopPress Team
High tease: who's behind the unbranded billboards?

Observant souls—and lovers of teaser campaigns—may have noticed a few unbranded billboards around Auckland featuring phrases like 'money is bad' and 'money is good'. So what gives? 

Commbank recently embraced the tease for its 'Can't to Can' campaign. And we've heard a couple of whispers that this could also be the start of a campaign for a local bank, one that starts with B and ends with NZ. Colenso BBDO's managing director Nick Garrett was a firm no comment when asked if his agency had anything to do with it. And, despite a call and a couple of emails, we couldn't get hold of anyone at BNZ. 

Not that they'd be likely to ruin the surprise if it was. Mystery is a powerful force these days, simply because there isn't much of it around. Modern humans don't like not knowing something immediately so if they can't find something out, the hope is they'll start speculating and, wammo, like V's 'is the cone on the Sky Tower real?' stunt, there's a bit of extra attention for the reveal—and a whole heap more conversation for the brand.  

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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