Hell and BC&F offer customers a spin of the spicy wheel

  • Advertising
  • March 12, 2012
  • Ben Fahy
Hell and BC&F offer customers a spin of the spicy wheel

Back in the day, my mother occasionally used to make lamingtons. One of her favourite party tricks was to cut a square piece of mattress foam, cover it with chocolate icing, coconut and cream, put it on the plate along with all the actual lamingtons and then laugh maniacally when some unlucky sod bit into the trick treat. So a wave of nostalgia surged through me when I noticed this pizza roulette campaign for Hell Pizza by Barnes, Catmur & Friends that aims to tap into the sado-masochistic pizza-eating market.

Youtube VideoGiven the Jackass-y world we now live in, where pain is humorous and often shared, it seems like the option to put some of the hottest chilli known to man on one slice of pizza (slogan: "it doesn't cost, but someone pays") will be right down the alley of Hell's target market. Let's just hope the nine-year-old who took home one of Hell's syringe pens filled with fake blood doesn't get the spicy number in his family's next pizza order.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit