Hell and BC&F offer customers a spin of the spicy wheel

  • Advertising
  • March 12, 2012
  • Ben Fahy
Hell and BC&F offer customers a spin of the spicy wheel

Back in the day, my mother occasionally used to make lamingtons. One of her favourite party tricks was to cut a square piece of mattress foam, cover it with chocolate icing, coconut and cream, put it on the plate along with all the actual lamingtons and then laugh maniacally when some unlucky sod bit into the trick treat. So a wave of nostalgia surged through me when I noticed this pizza roulette campaign for Hell Pizza by Barnes, Catmur & Friends that aims to tap into the sado-masochistic pizza-eating market.

Youtube VideoGiven the Jackass-y world we now live in, where pain is humorous and often shared, it seems like the option to put some of the hottest chilli known to man on one slice of pizza (slogan: "it doesn't cost, but someone pays") will be right down the alley of Hell's target market. Let's just hope the nine-year-old who took home one of Hell's syringe pens filled with fake blood doesn't get the spicy number in his family's next pizza order.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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