Have a break, have an Ad Impact Award

  • Ad Impact
  • July 7, 2011
  • Ben Fahy
Have a break, have an Ad Impact Award

The questions have been asked, the consumers' votes have been tallied and Nestle’s Kit Kat Chunky '3' campaign by JWT Sydney and Flying Fish's Joe Lonie has come out on top in the June edition of Colmar Brunton's Ad Impact Award.

Youtube Video

Youtube Video

Perhaps inspired by the viral power of recent 'enhanced' clips from David Beckham for Pepsi, Roger Federer for Gillette and The All Blacks for Sky (check out this seemingly legitimate show of skill from Muttiah Muralitharan for Rubicon), JWT's campaign has taken a similar approach, with remarkable feats of skill taking place during breaks on the building site and at the sports shop.

“Time and again lads larking it up and having a bit of fun puts a smile on our faces, and the product presentation in this ad is particularly appealing”, says Colmar Brunton’s managing director Jacqueline Ireland. "The ad really stands out on its ability to both entertain and deliver ‘new news’ to the market, which in turn makes people want to check it out so we’re picking those cash registers will be ringing."

It's not just a TV campaign, however. Kit Kat is also asking fans to submit videos of their own unique skills in action to win fame and fortune, with a specific—but perhaps slightly idealistic—request that nothing dumb and/or dangerous be attempted.

Youtube Video

In a first for 2011, a household cleaner gets an honourable mention in June, with the new Jif Cream ad for Unilever by Lowe London finding favour with consumers.

"Nostalgia has again proved popular," Ireland says. "The revival of all those favourite childhood toys with a smidge of Jif Cream and a bit of elbow grease is enough to make people sit up and take notice again because consumers believe it can do the same for them, which makes the brand stand out as different from the rest."

Youtube Video

Griffins, Assignment Group and Curious also make an appearance with the new ‘Dear Griffins’ campaign, which challenges consumers to come up with ever more delicious ideas and combinations and re-connects them with the brand.

Kit Kat Credits:

Angus Hennah & Mark Harricks, ECDs

John Lam, Creative Director

Jason Ross, Head of Copy

Vicky Rhedey, TV producer

Fiona Wilson, Snr Account Director

Sarah Low, Account Director

Holly Matchett, Snr Account Manager


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit