Happy holidays: Pedigree creates celebration for dogs

  • Advertising
  • November 8, 2018
  • StopPress Team
Happy holidays: Pedigree creates celebration for dogs

Deck the halls – Pedigree has created a festive holiday for dogs in its latest campaign.

The two minute spot ‘Season of Good Dog’ was developed by Colenso BBDO New Zealand and BBDO New York, and produced by Finch.

It features ‘Good dog’, a family dog who mistakenly believes the rituals and traditions of Christmas are all for him –  with a tree for his love of sticks, baubles for playing fetch and paper for his love of ripping.

Executive creative director at Colenso BBDO New Zealand, Dan Wright, says dogs hold such a special place in our homes and our lives, and it “always felt strange to us that there wasn’t a starring role for them in our holiday celebrations.”

“We are so excited to share this work with the world, and give our dogs the celebration they deserve.

Mars Petcare US brand manager Rafael Blanco says the "‘Season of Good Dog’ campaign is an inclusive and joyous way for every dog to get the most out of the holiday season and to create opportunities for closeness between dogs and their owners. We can’t wait to celebrate throughout the holiday season.”

Additions to the campaign also include an album of holiday carols for dogs on Spotify, a limited run of Season of Good Dog products, including paw shaped stockings and tug of war poppers, and MistleStix, a twist on mistletoe that mandates owners to treat any dog that sits under it. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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