Guerilla Advertising: Colenso BBDO

  • Advertising
  • April 1, 2011
  • StopPress Team
Guerilla Advertising: Colenso BBDO

Colenso BBDO swept this category, receiving both of the awards that were handed out. Having received a silver at the AWARD awards for its 'Dog Fight' campaign for TVNZ's mini-series The Pacific, it went one better this time round and picked up a gold. As well as staging a fighter plane spectacle in Auckland's Mission bay, the campaign also featured a mural on Auckland's Symonds Street adorned with hundreds of copies of authentic letters sent by marines, along with photos. Colenso's other win was a bronze for its 'A Rubbish Idea' campaign for Heart of the City and Auckland City Council. 'Flowerbeds' were created on rubbish hotspots to discourage dumping and Auckland businesses given an education kit, including some of the floral rubbish bags. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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