Green light at the Dark Knight

  • Experiential
  • July 31, 2012
  • StopPress Team
Green light at the Dark Knight

It's been featured in Wired, the Huffington Post (“a virtual reality explosion”), The Daily What (“a prototype for Skrillex’s inevitable 2017 Super Bowl half-time show) and a fair bit here on StopPress. And the V Motion Project has started its experiential journey into the public domain, with a surprise in-cinema activation showing the technology in effect on the big screen. Created by Colenso BBDO's activation arm Proximity Pulse, with media strategy by OMD, members of the public attending the midnight premiere of The Dark Night Rises experienced a live demonstration of The V Motion Project track ‘Can’t help myself’ by motion artist Josh Cesan, with the graphics produced by the performance projected on to the 32.6 x 12.2m XtremeScreen.

Given the horrible events that took place at another Dark Knight Rises premiere in Colorado, many have pointed out the unfortunate timing of this stunt, which is the first of a string of activations that will be rolled out over the coming months, and it's led to a host of insensitive comments on YouTube. But, judging by the hootin' and hollerin' in the video, it seemed to go down well on the night. 

“Being able to run a live performance from our latest V campaign was a great way to bring the campaign to life for consumers in a very V subversive way. The stunt provides another layer to the campaign and more content for the social channel,” says Cormac van den Hoofdakker, senior brand manager for V.  

Check out the full project at or continue to follow with the V fans on

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

I'm still standing after BOTAB

  • Opinion
  • October 18, 2019
  • Courtney Devereux
I'm still standing after BOTAB

Last night our nations finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit