Green business gets its own media, government provides gift

  • Digital
  • April 29, 2010
  • StopPress Team
Green business gets its own media, government provides gift

Sustainable business just got whole lot hotter, or cooler, with the launch of Celsias Weekly, a newsletter and daily new service and social media website for green business.

Aimed at executives "whose job it is to worry about sustainability", is being launched by HB Media, the company behind Idelaog, NZ Marketing, Good and Stoppress. Also being published this week is  a 40-page Celsias supplement in the latest Idealog magazine.

HB director Vincent Heeringa says the timing is perfect: "The government announced yesterday that it will proceed with the Emissions Trading Scheme on 1 July, so there's a real need for industry to be kept up-to-date on the latest changes, sharing ideas and knowledge and looking for like-minded businesses to trade with."

In addition to daily news, Celsias allows companies to list their products and services, promote their sustainability projects and discuss ideas and issues relating to sustainability. aims to repeat the experience of StopPress. "StopPress is the perfect combination of editorial attitude, daily news, bi-weekly email and a distinct community that's hungry for goss about their industry," says Heeringa. "We see exactly the same dynamic in this growing area of business interest."

Celsias spans a range of industries and business people, all linked by their desire to become more sustainable. The topics include: green marketing, cleantech, green procurement, emissions trading, renewable energy and government.

As with StopPress, the site and newsletter are entirely free to users and is paid for through sponsorships and advertising.

"We already have seven great sponsors – but there's room for more! Give me a call," says Heeringa.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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