Youtube VideoWho's it for: RaboDirect by Shine and String Theory
Why we like it: It's a common trick for challenger brands in the banking space to target the big boys, but this spot communicates the savings message and it's very well made (take a bow, String Theory and Toybox). And, as one cad said, extra points for getting Sandy Moore to star in it.
Who's it for: TSB [my]bank by Special Group and The Sweet Shop
Why we like it: The alien who lands on Earth premise is pretty out there. But there's a nice rapport between the two characters. And, perhaps taking a cue from all the advanced two-year-olds who now think everything with a screen should be swipable, this spot does its job and pushes TSB's impressive new 'bank-building' app.
Who's it for: NZ International Comedy Festival by MediaWorks TV
Why we like it: There's no arguing with the tagline because, as this ident shows, comedians in soft-focus will always get the blood flowing.
Youtube VideoWho's it for: Moro by DDB
Why we like it: Everyone knows eagles are awesome, especially the Haast's eagle. So it was only a matter of time before we saw one in Moro's Fistful of Awesome campaign. And this one is just as weird and polarising as the first two spots.
Youtube VideoWho's it for: Tui by Saatchi & Saatchi and The Sweet Shop
Why we like it: Focusing on the beer (or the mates) and avoiding other distractions (typically of the female variety) has a long history in beer advertising. But it's good to see a shift away from the standard Tui brewery hijinks.