Great Odin's raven! The Almighty Johnsons takes the ratings baton

  • Media
  • February 8, 2011
  • StopPress Team
Great Odin's raven! The Almighty Johnsons takes the ratings baton

A trouble-making family from West Auckland with a penchant for dodgy dealings, swearing, booze and shagging is a solid premise for a TV show. And Outrageous Fortune certainly delivered the goods for TV3 during its six year run. A family with supernatural powers who are descended from Norse Gods is a slightly stranger concept. But that's what TV3’s new local dramaThe Almighty Johnsonsis all about and, while it will undoubtedly be difficult to fill the entertaining boganic void left by the departure of the Wests, ratings for the first episode of the replacement were promising.

In the 18-49 demographic, TheAlmighty Johnsons won a 32.2 percent share and in TV3's new playground of the 25-54 demographic it won a 29.5 percent share, beating Castle and Brothers & Sisters on TV1 and TV2 respectively.

As a point of comparison, Outrageous Fortune's final episode took a 51.5 percent share in 18-49 demographic and a 48.3 percent share in the 25-54 demographic, although that was by far the biggest audience and the eyeballs went up steadily with each season, as this ratings graph shows.

So far, the reviews of the show have been mostly positive (see here and here and here). And, given it's written by James Griffin and Rachel Lang, the duo behind Outrageous Fortune, it's no surprise that there appear to be a few similarities between the two shows.

“These strong launch figures prove what we at TV3 knew, that New Zealand is ready to welcome a new Kiwi family into their homes," says Kelly Martin, 3’s director of programming. "We are delighted with these results and proud to be offering Kiwi audiences such a fantastic local drama."

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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