Goodman Fielder restructure leaves Kiwi casualties—UPDATED

  • Marketing
  • October 4, 2011
  • Cath Winks
Goodman Fielder restructure leaves Kiwi casualties—UPDATED

Australasian food giant Goodman Fielder is apparently cutting staff from its New Zealand operations. StopPress understands 14 marketing roles have been cut, and those staff found out this morning.  This afternoon director of corporate affairs Ian Greenshields refuted this, saying the company was still working through a consultation process.

Goodman Fielder reported an annual loss of $166.7 million in the 12 months ended June 30, on the back of a $300 million write-down in the value of its baking division. Last week Goodman Fielder said it was hoping to save $15 million a year by restructuring its New Zealand operations.

The company has struggled to maintain profitability in the face of rising ingredient costs, and a competitive retail environment forcing significant discounting.

The company, which operates brands like Vogel's, Freyas, Kiwi Bacon, Puhoi Valley, Meadowfresh and many others, told Fairfax last week it was consolidating staff across its three retail divisions which service the country's supermarkets, corner dairies, convenience stores and hospitality businesses.  The Australasian company had been consulting with staff here for several weeks.

It is unknown how this will impact on ad agency Mojo, which has Goodman Fielder on their books.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Gallery: talented TVNZ-NZ Marketing Awards winners

  • Gallery
  • September 17, 2019
  • StopPress Team
Gallery: talented TVNZ-NZ Marketing Awards winners

Last week, DB Breweries was crowned the Supreme Award winners of the TVNZ-NZ Marketing Awards, while Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame. Check out all the glorious winners moments here.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit