DDB's executive creative director Toby Talbot had a bit of a leaving do last night. And, to acknowledge his departure, a couple of his cheeky cohorts decided to create a rather unique farewell card that was strategically placed across the road from SPQR on Auckland's Ponsonby Road and referenced a long-standing agency in-joke about his oft-misspelled name.
"No one's actually owning up to it but I detect the hand of Rory and Damian, the team behind the Steinlager white can billboards," he says. "Proof that they're not one hit wonders in outdoor."
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.