Goodbye Goldstein, hello triplets, cutlets and co-creation

  • Advertising
  • November 14, 2010
  • StopPress Team
Goodbye Goldstein, hello triplets, cutlets and co-creation

Youtube Video

Youtube Video

Youtube Video

Youtube Video

Not surprisingly, there's been no shortage of opinions on Droga5's massive new ASB campaign/rebrand, which went live over the weekend. And we're giving you even more chances to judge, with the first two TVCs 'Chance' and 'Mint Sauce', a few press ads/posters that were created by three upcoming Kiwi artists and some online executions.

Youtube Video

The teaser will be playing this week, but, unusually, ASB and Droga5 have decided to release the ads by Flying Fish director Gregor Nicholas online before they go to air. All the stories will eventually be housed at The Hub on, and there will also be some interlinking of the stories as they're released in the new year.

Charl Laubscher

Lauren Marriott

Walter Hansen

As for the press ads, Droga5 sees the process as another example of co-creation, with all three artists (Walter Hansen, Lauren Marriott and Charl Laubscher) given the same script and each of them coming up with these typographic tricks.

And the new brand voice continues to speak online.

Youtube Video

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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