Good idea for a handbook

  • Marketing
  • October 1, 2009
  • Frances Chan
Good idea for a handbook

Good Shopping Handbook COVEROur eco-squeaky friends at Good magazine are producing a handy little book of healthy and ethical products for YOU – the conscious consumer. The A5, 120+ page Good Shopping Handbook will come free with the Dec/Jan issue of the mag and will be on sale throughout 2010 in supermarkets and bookstores nationwide and online at

Voila! Your Xmas present list solved.

Every page of the handbook will feature a ‘good’ alternative for an everyday purchase. It'll tell you why it’s good and where to get it.

Do you have a product, service or client that should be in this practical product bible? Now’s your chance to get involved – a page ad costs only $990 + GST, less for multiple products.

For more information or to secure your place call Gavin Healy on 09 966-1076 or Ben Gibb on 09 966-0997 before Friday 16 October.

Here’s a peek at the design:

good spread-big

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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