Glass now half-full for Cadbury

  • PR
  • November 19, 2009
  • Ben Fahy
Glass now half-full for Cadbury

cadbury_gif_4af738227fCadbury's decision to add a glass-and-a-half of palm oil to its shrinking Dairy Milk chocolate blocks was, as everyone has seen, a big mistake. The brand suffered, sales dropped and competitors took the opportunity to stick the boot in.  

But the company's reaction to the brand crisis – admitting the mistake, apologising, pleading desperately for forgiveness and going back to old coc0a-butter recipe – was applauded.

Now Cadbury is continuing the charm offensive to mark the arrival of the old/new recipe on New Zealand shelves.

The Dairy Milk roadshow plans to visit more than 150 towns and give away one million free samples of orang-utan friendly chocky.

And, blow me down, it's just in time for Christmas.

cadburySadly, Matthew Oldham, Cadbury New Zealand's managing director, has another recipe controversy on his hands: Minties production has been moved from New Zealand to a sparkly new factory in Thailand and the purists are up in arms.

The sweet confections are now softer than usual and are lacking that powerful minty flavour the New Zealand populous seems to so desire. Oldham says there was no recipe change. It was just the taste of new machinery (and maybe a hint of lemongrass and fish sauce).

Thankfully, Cadbury has decided not to move the production of Pineapple Lumps off-shore for fear of violent reprisals across the nation.

StopPress is also trying to confirm horrible rumours surrounding a possible recipe change for Wattie's tomato sauce.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit