George Hickton 100% done

  • Marketing
  • December 1, 2009
  • StopPress Team
George Hickton 100% done

ghfernbackgroundjune076-goodshot121341.JPGAfter leading Tourism New Zealand through a decade of success and helping to develop the 100% Pure New Zealand tourism campaign, chief executive George Hickton put in his last day at the coalface today.

Hickton joined the team in 1999 and has built the 100% Pure brand into one of the most successful tourism campaigns in the world.

"My first job when I came into this organisation was to deliver a global marketing campaign that would get New Zealand back on the international tourism map," he says.

And few would argue that he has achieved that goal.

Behind the scenes, he has also given his backing to other aspects of the tourism industry, from Māori tourism to Qualmark and the i-SITE Network.

In his final address, Hickton said: "Over the years the brand has grown in strength and it is now recognised as one of, if not ‘the’, leading country brands in the world. It always was a bold statement and there were always risks, but I believe the brand is more relevant today than it was in 1999 when it was launched ...  In the crowded international market place, New Zealand has a tough job getting noticed and being memorable. The work on 100% Pure New Zealand needs to continue, with support and investment that will ensure the brand and the tourism industry continue to flourish."

Tim Hunter, current general manager operations, is acting chief executive and Kevin Bowler will take up the reins in January.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit