The votes are in, the judges have judged and NZ Marketing magazine and the Marketing Association can now announce the finalists of the 2011 TVNZ-NZ Marketing Awards.
This year’s list of finalists and ‘game changers’ sees regular contenders such as 2degrees, Frucor, Les Mills, Air New Zealand and the Ministry of Health joined by a record number of new finalists, such as Mount Cook Alpine Salmon, GrabOne and Powershop.
Speaking of the “diverse and high standard of entries”, second round judge Todd McLeay, chief executive at New Zealand Lotteries Commission said it was “great to see the application of classical marketing in areas where it hasn’t often been seen in the past, like B2B, as well as really fresh and innovative marketing in more established areas”.
This is echoed by the number of finalists for the Innovation in Marketing Award, with 17 entries in the running. On the flip side, it won’t be an automatic win for the solo finalist of the Sustainability Award – All Good Organics. The fair trade advocates will still have to wait until the night to see if they made the grade as a winner.
With the finalists decided, the awards night beckons to celebrate excellence in marketing thought leadership and business success. Winners will be revealed at the awards evening on Wednesday 24 August at the The Langham, Auckland. Ticket bookings can be made online at www.nzmarketingawards.co.nz
INDIVIDUAL AWARDS
Pacific Micromarketing Marketer of the Year Award
- Elizabeth Ryley Progressive Enterprises
- Geoff Matthews Mt. Cook Alpine Salmon
- Jade Reeves Christchurch International Airport
- Larrie Moore 2degrees
- Sandra King Fairfax Media
- Wendy Rayner New Zealand Lotteries
Rookie Marketer of the Year Award
- Brooke Anderson AJ Park
- Chris Hooper TVNZ
- Justin Fraser DNA Design
- Max Woodhead AUT University
- Sam Grimwood Christchurch International Airport
- Simon Dixon George Western Foods Limited NZ Baking Division
CATEGORY AWARDS
Mailshop Business Marketing Award
- Fairfax Digital Stuff.co.nz – Find Out More
- Marine Industrial Design A Voyage of Discovery
- New Zealand Steel COLORSTEEL® roofing weathers the economic storm
- New Zealand Steel House framing market turns to steel
- POCKETvouchers POCKETvouchers Awareness Campaign
- Powershop Businesses Take Control
Consumer Marketing Award
- 2degrees – Year 2, the Coming of Age
- Air New Zealand Air NZ redefining longhaul
- Frucor Beverages (NZ) New V Energy Frontiers
- New Zealand Lotteries Lotto Glisten
- TVNZ Shortland Street Summer Fling
- TVNZ TVNZ interacts with U
University of Otago Business School Emerging Business Award
- 2degrees Stay 2degrees
- All Good Organics All Good Bananas
- GrabOne Grabbing NZ
- Mt. Cook Alpine Salmon Mt. Cook Alpine Salmon
- Powershop Power to the People
New Zealand Trade and Enterprise Export Marketing Award
- Les Mills International Fit for export: Les Mills CX30 and Sh’Bam
- Mt. Cook Alpine Salmon Mt. Cook Alpine Salmon
BrandWorld Fast Moving Consumer Goods Marketing Award
- Frucor Beverages (NZ) BIG FIZZ
- Frucor Beverages Mountain Dew Code Red
- Frucor Beverages / PepsiCo Beverages Pepsi Max It Jobs summer campaign
- Frucor Beverages V Evolution
- New Zealand Lotteries It can all change in an instant
Not-for-Profit Award
- New Zealand Book Month Books Change Lives Campaign
- Royal New Zealand Foundation of the Blind Red (& Black) Puppy Appeal
- Unicef NZ Say No To Naff
Public Sector Marketing Award
- Ministry of Health Breastfeeding, a natural part of life
- Ministry of Health The Journal
- Safekids New Zealand Safekids NZ Child Passenger Safety: The Higher You Sit, the Safer the Fit
Morton Estate Wines Retail Award
- ASB Bank Creating Futures
- Postie Plus Group Delivering the good news at Postie
- Progressive Enterprises Countdown – Best Value Supermarket in NZ
- Z Energy Fish for Prizes
JUDGES’ CHOICE AWARDS
TVNZ Innovation in Marketing Award
- 2degrees 2degrees – Year 2, the Coming of Age
- 2degrees Stay 2degrees
- ASB Bank Creating Futures
- Frucor Beverages (NZ) BIG FIZZ
- Frucor Beverages Just Juice Veges
- Frucor Beverages V Evolution
- Loyalty New Zealand Fly Buys and Air New Zealand co branded card
- Lion Isaac’s Cider
- New Zealand Steel House framing market turns to steel
- Ministry of Health Breastfeeding, a natural part of life
- Powershop Powershop – the power of the people
- Royal New Zealand Foundation of the Blind Red (& Black) Puppy Appeal
- SaleFinder SaleFinder.co.nz
- TVNZ TVNZ interacts with U
- Unicef NZ Say No To Naff
- Wild Bean Cafe (BP Oil NZ) Wild Bean Cafe’s Evolution to Electronic Engagement
- Z Energy Fish for Prizes
Colmar Brunton Most Authentic Brand Award
- 2degrees – Year 2, the Coming of Age
- 2degrees Stay 2degrees
- Frucor Beverages New V Energy Frontiers
- Loyalty New Zealand Fly Buys Flights – A new way to fly with Fly Buys
- Progressive Enterprises Countdown – Best Value Supermarket in NZ
- TVNZ TV ONE
carboNZero programme Sustainability Award
All Good Organics All Good Bananas
AUT University Transformational Marketing Award
- 2degrees – Year 2, the Coming of Age
- 2degrees Stay 2degrees
- Blue Bubble Taxis Blue Bubble Brilliance
- Frucor Beverages New V Energy Frontiers
- Loyalty New Zealand Fly Buys and Air New Zealand co-branded card
- Marine Industrial Design A Voyage of Discovery
- Ministry of Health The Journal
- Mt. Cook Alpine Salmon Mt. Cook Alpine Salmon
- Powershop Powershop – revolutionising the energy industry
