In conjunction with winning the marketing account for the Skycity Breakers, content creation company Frontside has launched a new service called ‘Frontside InHouse’ which, as you might have guessed, brings all of Skycity Breakers content production in house.
This includes video, game day and behind the scenes photography, social media, creative design, web analytics and advertising, a Frontside release says.
Previously creative and design was through Grand, photography was through Photosport and analytics was through Web Wonks.
The move gives us the opportunity to be champions of our own content and tell our on-and off-court stories in real time, Skycity Breakers CEO Richard Clarke says. “Frontside completely understand what we are trying to achieve, and they want us to succeed across many different areas purely out of their genuine interest in the club’s vision to become a basketball dynasty.”
Frontside general manager Gary Gumbletonsays the way consumers are viewing video content is changing by the day, with a mass movement towards social on mobile. Naturally, brands need to address content creation issues, “such as keeping up production momentum, employing their own team and managing the process all themselves.”
Offering in-house services for their clients will see Frontside staff working in client offices and “giving brands fresh ideas, while adding value to their existing services,” according to Gumbleton.
A release says Frontside was founded in 2005 and grew organically from Hollis’ love of action sports, and passion for video production. “As Frontside general manager, Gumbleton’s previous roles as head of sales for an event ticketing company and managing corporate business for a global telco for over a decade gives him valuable insights, which will help them fill stadiums for Breakers’ games.”
Frontside specialises in digital strategy and video production for partners such as Skycity, Skinny, NZ Festival of Tennis, Heineken, Veuve Clicquot, Jetstar and so on.
