From giant birds to little babies

  • TVC
  • February 8, 2011
  • Ben Fahy

Youtube Video

Who's it for: FOUR by Special Group and Fatboy Films

Why we like it: It's got a large yellow duck in it. And there's quite possibly no better way to draw attention to the arrival of a new, edgy mainstream TV channel than by doing something completely ridiculous, like parking a giant floating bird in the Viaduct.

Youtube Video

Who's it for: BNZ by Sugar

Why we like it: First whales, then paint, now babies. BNZ's Success Stories campaign aimed to show how the support of a bank can help business and the community, and now it's aiming to show how its support can help new families. See, banks aren't evil. And there are a few more personal tales here.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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