Fresh edition of NZ Marketing passes sniff test

  • Advertising
  • May 9, 2012
  • StopPress Team
Fresh edition of NZ Marketing passes sniff test

As David MacGregor wrote in Idealog recently, stuff is dead but print smells nice. And as well as sniffing the May/June edition of NZ Marketing, you can also put some of your other senses to use by delving into stories about the seemingly imminent departure of The National Bank from the local banking scene, Peter Cullinane's old media/new media manifesto, how DraftFCB has quickly gone from middle-of-the-pack to top of its game, how best to target the gold in them thar New Zealand hills with rural media, the ins, outs, ups and downs of mobile marketing and a technology showcase that looks at some of the bells and whistles to make your marketing work smarter. There's also the regular allotment of columns from various smart cookies, including Jen Rolfe on the Facebook timeline, Kelly Bennett on what the marcomms community can learn from Damien Hirst, Matt O'Sullivan on the IP debate, Simon Young on why 2012 is the year of the image, and Andrew Lewis on why picking the right social media channel is so important. We've also got interviews with DDB's new executive creative director Andy Fackrell and Rob 'Mr Vintage' Ewan, as well as Campaign Review and a look back at 25 years of advertising in Cuisine magazine.

The quote of the issue goes to a dastardly anonymous source when asked whether National Bank customers would flee if they were forced to switch to ANZ: "It's not like they're asking customers to swap and Audi for a Mercedes. They're asking them to swap and Audi for a Toyota Corolla."

For those who want to, as The Onion sarcastically says, mercilessly pound the last bits of life out of print, you can download the May/June edition—and others—via Zinio for tablet viewing. You can also buy it at one of those old-fashioned book shops or subscribe here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit