As David MacGregor wrote in Idealog recently, stuff is dead but print smells nice. And as well as sniffing the May/June edition of NZ Marketing, you can also put some of your other senses to use by delving into stories about the seemingly imminent departure of The National Bank from the local banking scene, Peter Cullinane's old media/new media manifesto, how DraftFCB has quickly gone from middle-of-the-pack to top of its game, how best to target the gold in them thar New Zealand hills with rural media, the ins, outs, ups and downs of mobile marketing and a technology showcase that looks at some of the bells and whistles to make your marketing work smarter. There's also the regular allotment of columns from various smart cookies, including Jen Rolfe on the Facebook timeline, Kelly Bennett on what the marcomms community can learn from Damien Hirst, Matt O'Sullivan on the IP debate, Simon Young on why 2012 is the year of the image, and Andrew Lewis on why picking the right social media channel is so important. We've also got interviews with DDB's new executive creative director Andy Fackrell and Rob 'Mr Vintage' Ewan, as well as Campaign Review and a look back at 25 years of advertising in Cuisine magazine.
The quote of the issue goes to a dastardly anonymous source when asked whether National Bank customers would flee if they were forced to switch to ANZ: "It's not like they're asking customers to swap and Audi for a Mercedes. They're asking them to swap and Audi for a Toyota Corolla."
For those who want to, as The Onion sarcastically says, mercilessly pound the last bits of life out of print, you can download the May/June edition—and others—via Zinio for tablet viewing. You can also buy it at one of those old-fashioned book shops or subscribe here.