Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic turn from well-liked frontman Pio Terei.
Youtube VideoWho's it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: Not surprisingly, everyone kept their expectations fairly low for the follow up to Ghost Chips. And while Donna Time isn't likely to end up on any t-shirts, it gets the message across to a new demographic by tapping into New Zealand's boganic zeitgest—and slipping in a bit of low-level swearing.
People, action, technology and giving it a go: key takeaways from Data Insight’s DI Day
Last month, New Zealand’s business leaders and their analysts gathered for a deep dive into leveraging data and harnessing insights to drive data-driven decision making throughout their organisations. Erin McKenzie attended the event to learn what organisations need to do to their data-transformation.
We'll take it from here: Stanley St on going independent
Gone is the red building at 22 Stanley Street in Parnell, Auckland as New Zealand’s newest independent agency has taken over. Dubbed Stanley St, the agency is now standing on its own two feet without the support of the Ogilvy name or WPP AUNZ ownership. A bold move to break free from a holding company, Erin McKenzie sits down with the new managing director Ian Rodney to hear what Stanley St stands for.
Stitch, a new advertising and marketing technology consultancy agency, has opened its doors. Stitch is led by co-founders Adnan Khan and Simon Wedde, and along with 30 years joint experience working with big international names, their newest venture is set to combine the best of strategy, data, advertising, and marketing technology to help businesses deliver better customer experiences.
TVNZ-NZ Marketing Awards 2019: Auckland Council's Emily Thorn named Rookie Marketer of the Year
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.
In the first of a series highlighting the vibrant women in New Zealand business doing great things in their respective fields, Elly Strang, editor of Idealog profiles Hilary Ngan Kee, the head of strategy and a director at award-winning agency Motion Sickness.
Education New Zealand has shinned the light on some of the joys of studying on our shores with the help of Special Group. The campaign message encourages potential international students to 'Ask New Anything', as they hear the benefits of studying in New Zealand from past students.