Youtube VideoWho’s it for: Freeview by True and Flying Fish
Why we like it: In the final promotional push before the digital switchover begins in four months, the free-ness of Freeview is being hammered home once again, this time with some great animation and a nostalgic and patriotic turn from well-liked frontman Pio Terei.
Youtube VideoWho’s it for: NZTA by Clemenger BBDO and The Sweet Shop
Why we like it: Not surprisingly, everyone kept their expectations fairly low for the follow up to Ghost Chips. And while Donna Time isn’t likely to end up on any t-shirts, it gets the message across to a new demographic by tapping into New Zealand’s boganic zeitgest—and slipping in a bit of low-level swearing.