Rugby World Cup advertising continued to dominate throughout October, some say to the detriment of both quality and originality. And after being told to 'touch pause engage' one time too many, the NAB judges have decided no one deserves the October Newspaper Ad of the Month award. The obvious headlines and groan inducing puns featured across too much of the material - at times to the detriment of art direction.
But the judges have acknowledged some very strong contenders and have awarded an Honourable Mention to Special Group’s Channel Four Not Rugby Viewing Guide which cleverly allocated the channel’s programmes across the Pool, Quarter, Semi, Bronze and Final dates. So in a way rugby was still the winner on the day. As Bart Simpson would say "Oh the ironing."
The judges said “... great strategy and an amusing clever idea.”
Ad of the Month judges for October were, Freddie Coltart, Ogilvy; Rob McDowell, Sugar and Matt Sellars, Saatchi & Saatchi.
Agency: Special Group
Creative directors – Rob Jack & Tony Bradbourne
Creative – Kim Fraser
Managing partner – Michael Redwood
Account director – Annabel Rees
Head of Marketing MediaWorks TV – Amanda Wilson
Brand Manager FOUR – Renee Colquhoun
Marketing FOUR – Gary Mulholland
Any ad that's run in any newspaper around the country is eligible to enter the competition. (Email firstname.lastname@example.org for competition details.)