Lightbox and Spark PR & Activate have given Suits a Kiwi twist, by creating a local version of the American TV show to promote the arrival of its new episodes.
Called ‘Suits NZ’ the three 30-second videos depict what Suits would look like if filmed in a tiny barrister and solicitors office above a suburban shop in New Zealand. The result is a series that’s deliberately mundane, predictable and unexciting when compared to the real Suits.
While Harvey Spector, Mike Ross and Rachel Zane of Suits work on the big cases while being surrounded by beautiful people and flashy offices, the Kiwi version’s lawyer works in a cubbyhole office, lodging permits for subdivisions and notarising passports.
Lightbox marketing manager Kirsty Shaw says Kiwis love Suits and with fans so engaged, it wanted to offer something a bit unique to highlight the arrival of the second half of season seven coming to Lightbox.
“Being a New Zealand owned entertainment platform, we wanted to put our own local twist on the US hit show in a way that only we could.”
Since being shared at the end of March, the first two videos have amassed over 670,000 views together.
Marketing Manager: Kirsty Shaw
Marketing Lead: Danielle McNaughton
Agency: Spark PR & Activate
Production: Social Fabric
Writer: Sam Smith