DDB's first major campaign for Loyalty New Zealand launches new instant rewards promotion with a flash choir

  • Advertising
  • August 31, 2018
  • StopPress Team
DDB's first major campaign for Loyalty New Zealand launches new instant rewards promotion with a flash choir

Loyalty New Zealand has launched a new instant rewards promotion under the Fly Buys brand to accompany the points offering that forms the core of the Fly Buys programme. And to promote it, DDB has been enlisted ahead of Clemenger BBDO to create a flashy campaign. 

The promotion gives members access to a range of instant rewards by ‘flashing’  their Fly Buys card or Fly Buys mobile app, without using any of their valuable Fly Buys points. Playing on this, the 30-second spot features a choir singing  ‘Flash’ by Queen.

While this project was delivered by DDB, Loyalty NZ says it continues to work with Clemenger Group as its lead creative agency across its brand portfolio, including Loyalty NZ, Fly Buys and Lab 360.

Loyalty New Zealand’s chief marketing officer, Bridget Lamont, says the team are making Fly Buys an “everyday essential to many more Kiwis, especially younger customer segments for whom instant rewards have great appeal".

“This is Fly Buys like you haven’t seen it before and it is bringing Fly Buys cards to the front of consumers’ wallets as well as driving downloads of the Fly Buys app.”

A broad range of brands are joining with Fly Buys to take part in the campaign, including Burger King, Les Mills, Tank Juice and Uber Eats; as well as local attractions such as Auckland’s Kelly Tarlton’s, Queenstown’s Shotover Jet and Rotorua’s Agrodome.

Justin Mowday, CEO of DDB, says Fly Buys has a “genuine desire to do great work that fundamentally challenges traditional loyalty programmes to be more rewarding and delightful for Kiwis”.

“We thoroughly enjoyed working with the team at Loyalty NZ on this project and look forward to what comes next from Fly Buys”.

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  • Radio New Zealand
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