First Five Rungs launches video content series aimed at millennials

  • Advertising
  • November 5, 2018
  • StopPress Team
First Five Rungs launches video content series aimed at millennials

Comms Council Industry support group, First Five Rungs, has launched its latest project, a video content series called 'Yarns with...' that gives millennials in advertising a sneak peek into the industry's top minds. 

The quick-fire questions style of the series aims to bridge the gap between juniors in the advertising and communications industry and senior leaders. 

The first video is between OMD managing partner Andrew Reinholds and OMD head of strategy David McCallen ‘yarning’ over a morning coffee and answering industry relevant questions. The two share some interesting industry insights and words of wisdom, as well as trying to settle the lighthearted age-old debate of ‘does pineapple really belong on pizza?’ 

The series was born after the First Five Rungs team noticed young industry members often feel detached from senior leadership which makes the senior figures seem unapproachable or unrelatable. 

Chair of the First Five Rungs group Harriette Hanson says it can be daunting to be new in the industry and feel like you're nobody in and agency, and the new series responds to that.

“We want to remind grads and young industry members that this is absolutely not the case and that they’d be surprised, but the senior leaders are actually super approachable and have a lot of learnings to share. There’s nothing more valuable than striking up a conversation and realizing you actually have more in common than you might’ve originally thought.”

Building on the Comms Council and AUT partnership, the First Five Rungs team engaged with several third year AUT film students to help with the production of the videos. AUT students Dominique Asser, Jasper Hankins, Diana Simumpande, Campbell Thompson, Josh Meredith, and Raman Mahi took the First Five Rungs ‘Yarns with…’ concept and helped bring it to life. The team got a hands-on film production experience, as well as getting in front of some big industry players. Under the First Five Rungs watch, the students were responsible for filming the interviews and editing them working within the frameworks set by the group.

"The ‘Yarns with…’ videos were fun to produce and we’re glad they have a raw, real feel," Hanson says.

"We didn’t want them to look too polished. The whole point is that these guys feel relatable (because they are), and that definitely comes through in the rustic editing. The AUT students who helped us did a brilliant job and I think they really enjoyed being involved.”

There are three more videos rolling out over the next few months, which will be published on the First Five Rungs Facebook page. The team are also planning on filming more in 2019, spanning more agencies and more  personalities.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit