WorkSafe NZ appoints FCB as new creative partner

  • Advertising
  • March 11, 2019
  • StopPress Team
WorkSafe NZ appoints FCB as new creative partner

FCB New Zealand has been awarded the creative business for WorkSafe New Zealand. The scope includes strategy, brand and campaign work.

The media business was not part of the pitch and will remain with MBM.

The incumbent agency was Assignment. 

Marketing and communications manager at WorkSafe Nicky Chilton says the organisation embarking on a fresh programme of work.

"We were looking for a long term partner with the strategic and creative skills to help us extend our impact across a more culturally diverse audience. We are looking forward to beginning our work with FCB, and creating some fresh and innovative campaigns together.”

Sean Keaney, managing director of FCB Wellington says "we are privileged to be selected to help WorkSafe continue to change people’s behaviour when it comes to being healthy and safe at work and at home and helping reduce harm in New Zealand".

The partnership begins immediately.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit