FCB gets fire wise to take out Day of Influence challenge

  • advertising
  • April 21, 2016
  • StopPress Team
FCB gets fire wise to take out Day of Influence challenge

The New Zealand Fire Services is set to educate New Zealanders about fire safety after FCB won $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile. 

FCB won the challenge, promoted by News Works, with a campaign based on the danger of fire and the value of installing smoke alarms.

Media manager at FCB, Hilary Barrett said the idea is to let New Zealanders hold the remains of a house devastated by fire. People will have to look out for the Day of Influence to see how it is done.

"With frequent media stories about fires, Kiwis can get over-exposed to the point of becoming de-sensitised.

“We wanted to use this fantastic opportunity to demonstrate, through the power of print, the danger of fires. Our aim is to get as many Kiwis as possible to install or check their smoke alarms in their homes on a single day," she said.

FCB's new approach to tackling the issue of fire safety comes after this campaign for The New Zealand Fire Service to get people to check their smoke alarms are working.

The judges were delighted to have found a strong entry that leveraged the power of integration across print, digital and mobile media, according to News Works' head of marketing Diane Hannay.

“While there were many highly creative entries, the Fire Service campaign stood out for its unique use of print media.”

While the Day of Influence is a New Zealand first, it has been a feature of UK news media for many years.

In 2014, a campaign to promote tourism back to the Philippines, following the devastation of typhoon Haiyan, ran across six of the UK's leading newspapers.

In one day it reached 20 million people, with more than 30,000 people visiting the campaign's website.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Comms Council announces The Pressie Awards

  • Awards
  • August 23, 2019
  • StopPress Team
Comms Council announces The Pressie Awards

The Commercial Communications Council has announced The Pressie Awards are back for a second year, after launching in 2018 as the PRESCom Awards.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit