Sky launches sports streaming service, wait for Neon continues

  • SVOD
  • February 3, 2015
  • Damien Venuto
Sky launches sports streaming service, wait for Neon continues

While everyone has been waiting with bated breath for the impending release of Neon, Sky this week released Fan Pass, a sports streaming service that will give viewers access to NRL, Formula One and Super Rugby. 

This move comes off the back of Lightbox's announcement that it would add sport to its content portfolio by forming a partnership with Coliseum Sports Media, which currently holds the rights to screen the English Premier League football and some events on the PGA Tour.

At face value, this looks like Sky's response to the moves being made by what is becoming an increasingly confident competitor, but the broadcasting juggernaut's head of corporate comms Kirsty Way says that this isn't the case.

"Fan Pass has been in the works for a handful of months," says Way. 

Sky worked with international sports streaming specialist NeuLion to bring the service to life, and Way says that the team on this side "took a hands-off" approach when it came to pulling everything together.

Given that Sky hasn't promoted Fan Pass until now, the fact that it has emerged while we're still waiting for Neon is somewhat surprising.

"Fan Pass has been quite a simple development, whereas Neon is more complex," says Way.

Way says that Sky has had to build a platform from the ground up to house all the content for Neon, making its build more challenging than that for Fan Pass, which could rest on the digital infrastructure created by NeuLion.

Way adds that she is currently trialling Neon and the system is running smoothly, but she says that Sky wants to ensure that the interface works as well as possible before it becomes available to the public, given that media and customer scrutiny will be inevitable. 

Fan Pass will first start streaming with the kick off of the Super Rugby on 13 February, but users can already purchase packages on the site. The site provides one-week, one-month or season-long options, with prices ranging from $19.90 for a week of NRL to $299 for season of any of the available sports.   

     

These prices have already been criticised by contributors on the Geek Zone platform, who lambasted the platform for being too expensive.

       

Although the pricing might seem high for a single sport, it will be beneficial to selective fans who might only be interested in paying for one sport rather than forking out the monthly subscription for the full Sky Sport package. And Way has also defended the price points, saying that securing rights for these sporting events are expensive. She did however concede that "the jury's still out on whether it [Fan Pass] will be profitable or break even."

The responsibility to ensure that Fan Pass does become profitable has been placed in the hands of newly appointed general manager Cuan Gray, who has over the last 18 months served as the head of Sky’s online DVD rental service Fatso and before that as a business manager for four years.

Way says that shifting Gray from Fatso should not be understood as Sky pulling the plug on Fatso.

"We are all actually surprised by how long Fatso has kept going; it still has tens of thousands of customers." 

Way also says that Gray's ability to keep Fatso moving along despite the downward trajectory of the DVD industry stood as testament to his talent.        

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is distracted driving the ultimate stunt?

  • Advertising
  • January 29, 2019
  • StopPress Team
Is distracted driving the ultimate stunt?

Auckland Transport has called in the help of stuntwoman Zoë Bell to spread the message that ‘no one is invincible’ through a social media campaign.

Read more
TVNZ-NZ Marketing Awards 2018 best Healthcare / Beauty: Health Promotion Agency
news

TVNZ-NZ Marketing Awards 2018 best Healthcare / Beauty: Health Promotion Agency

Dental decay is one of the most chronic childhood diseases in New Zealand, with over 29,000 Kiwi kids having rotten teeth pulled out last year. So, the Health Promotion Agency enlisted a straight-talking, no- nonsense tooth fairy to help Kiwi kids. We take a look at 2018's best healthcare/beauty.

How Westpac is playing a people game enabled by tech

  • Marketing
  • January 29, 2019
  • Erin McKenzie
How Westpac is playing a people game enabled by tech

In the current climate of automation, optimisation and personalisation, transformation is inevitable for organisations around the world. However, there isn’t a one-size-fits-all path. At last year’s Adobe Symposium in Sydney, Erin McKenzie sat down with Westpac senior manager of digital sales and strategy Tessa O’Rorke to hear her thoughts on how the bank is moving into the future with data and building trust alongside capability.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Introducing Design Work, a podcast by designer Kate Darby on global designers embracing new ways of working

  • Design
  • January 29, 2019
  • Elly Strang
Introducing Design Work, a podcast by designer Kate Darby on global designers embracing new ways of working

Design Work is a new podcast hosted by New Zealand designer Kate Darby that interviews trailblazing creatives from all over the globe about how they design and how they embrace new modes of working, which will be hosted on Idealog over the coming weeks. The Idealog team sat down with Darby to chat about what inspired her to start the podcast, the gig economy and what it means for designers, and the key lessons she's learnt along the way while conducting the interviews.

Read more

Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by

  • Voices
  • January 25, 2019
  • Graham Medcalf
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by

Graham Medcalf takes a look at the week that was, covering the future of mergers in the industry, that Gillette campaign, the bravery of Hell Pizza, predictions for the coming year, Magic Talk and words to live by.

Read more
voices

An eye for detail: 25 years of Dow Design

  • Design
  • January 25, 2019
  • Caitlin Salter
An eye for detail: 25 years of Dow Design

Boasting 25 years in business is a significant milestone for any company – let alone one in the ever-changing world of design. Dow Goodfolk, previously Dow Design, celebrated its silver anniversary at the end of 2018, and Caitlin Salter sat down with founder and managing director Annie Dow to find out what the last two and a half decades have been like.

Read more

Toby Sellers appointed FCB managing director

  • Advertising
  • January 25, 2019
  • StopPress Team
Toby Sellers appointed FCB managing director

FCB New Zealand has announced the promotion of Toby Sellers to managing director, starting his position with immediate effect.

Read more

James Mok becomes VMLY&R managing director

  • Advertising
  • January 24, 2019
  • StopPress Team
James Mok becomes VMLY&R managing director
James Mok, Jono Key

James Mok has made a new home for himself at VMLY&R as managing director, while former managing director Jono Key is now a principal partner at Pitchblack Partners.

Read more
TVNZ-NZ Marketing Awards 2018 best Travel/Leisure: Air New Zealand
news

TVNZ-NZ Marketing Awards 2018 best Travel/Leisure: Air New Zealand

Never one to miss a trick, Air New Zealand dove into the action of the country’s first British and Irish Lions tour in 12 years with Project Blackout in 2017. We take a look at 2018's best Travel/Leisure.

OMD launches South Island presence

  • Advertising
  • January 23, 2019
  • StopPress Team
OMD launches South Island presence

OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate.

Read more
The Stoppies 2018: LAST CHANCE TO GET YOUR VOTES IN AND BUY TICKETS
features

The Stoppies 2018: LAST CHANCE TO GET YOUR VOTES IN AND BUY TICKETS The Stoppies 2018: LAST CHANCE TO GET YOUR VOTES IN AND BUY TICKETS

In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. Vote for your favourites ahead of the Stoppies Event on 14 February.

Kia Motors NZ appoints new marketing GM

  • Advertising
  • January 23, 2019
  • StopPress Team
Kia Motors NZ appoints new marketing GM

Kia Motors New Zealand has appointed former Jeep executive Greg MacDonald to the newly created role of marketing general manager.

Read more

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 22, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more

Chorus appoints FCB as media partner

  • Advertising
  • January 22, 2019
  • StopPress Team
Chorus appoints FCB as media partner

FCB has been appointed as Chorus’ media partner.

Read more

Ads of the week: 22 January

  • TVC of the week
  • January 22, 2019
  • StopPress Team
Ads of the week: 22 January

A round of applause for Les Mills, NZTA and Whittaker's.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit