Fake doctor discovers nationwide case of glandular fever

  • Advertising
  • June 16, 2010
  • StopPress Team
Fake doctor discovers nationwide case of glandular fever

Winston Reid is currently New Zealand's favourite son. And, following DDB's recent print ad, Dr Peter Richmond from the John Street Family Health Centre is probably a close second.  

Sky is screening all 64 FIFA World Cup games but, with New Zealand's annoying geographic location, watching all of them is likely to affect the 'work-life balance'. So, DDB decided to help out, endorse lying, ruin the nation's productivity and create a handy cut-out medical certificate from a fake doctor to help legitimise those dodgy excuses to the boss.

"A lot of people have other commitments that mean they might potentially miss a game. To avoid disappointment, we created an ad that helps people stay home so they’ll never miss a minute."

Interestingly, the real Dr Peter Richmond doesn't seem to have the required skills to diagnose glandular fever. But his previous research is quite captivating.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sky TV reports loss while streaming subscribers grow

  • Media
  • August 22, 2019
  • Erin McKenzie
Sky TV reports loss while streaming subscribers grow

For the year ended 30 June 2019, Sky is reporting a net loss after tax of $607.8 million with revenue decreasing to $795.1 million. It's asking shareholders to support it in its strategy to invest to grow.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit