Fairfax makes the internet even bigger

  • Digital
  • October 21, 2010
  • StopPress Team
Fairfax makes the internet even bigger

The NBR gave Stuff's digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of "New Zealand’s First Interactive News Billboard" in Aotea Square in Auckland.

The digital billboard features real-time content from Fairfax newspapers from New Zealand and around the world, streamed through New Zealand’s largest online news source www.stuff.co.nz. And, according to the NBR, it also ties in to the arrival of Stuff's iPhone and iPad apps, although Fairfax have been very—and surprisingly—quiet about that.

The 36 square metre interactive news billboard will be placed at strategic sites around the Auckland central business district throughout the week, as Fairfax, in conjunction with its agency Assignment Group, trials the viability of establishing a central city news billboard long term.

“We believe that there is a need for a news source in the CBD, which will provide a talking point for locals and visitors. We hope that there will enough support from Aucklanders to see the site continue”, says Fairfax Group sales and marketing manager Sandra King.

The trial has even gained support from local business leaders who say that as New Zealand’s face to the world, it is essential that the new Super City is leading the way.

"At the heart of every great city is a great CBD," says Heart of the City chief executive Alex Swney. "Anything we can do to attract more people into the centre city and add vibrancy and interest to the Auckland centre is important.”

For curious onlookers who want to see the internet look bigger than they may have ever seen it the digital billboard will be located in Aotea Square today and Tuesday.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit