The NBR gave Stuff's digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of "New Zealand’s First Interactive News Billboard" in Aotea Square in Auckland.
The digital billboard features real-time content from Fairfax newspapers from New Zealand and around the world, streamed through New Zealand’s largest online news source www.stuff.co.nz. And, according to the NBR, it also ties in to the arrival of Stuff's iPhone and iPad apps, although Fairfax have been very—and surprisingly—quiet about that.
The 36 square metre interactive news billboard will be placed at strategic sites around the Auckland central business district throughout the week, as Fairfax, in conjunction with its agency Assignment Group, trials the viability of establishing a central city news billboard long term.
“We believe that there is a need for a news source in the CBD, which will provide a talking point for locals and visitors. We hope that there will enough support from Aucklanders to see the site continue”, says Fairfax Group sales and marketing manager Sandra King.
The trial has even gained support from local business leaders who say that as New Zealand’s face to the world, it is essential that the new Super City is leading the way.
"At the heart of every great city is a great CBD," says Heart of the City chief executive Alex Swney. "Anything we can do to attract more people into the centre city and add vibrancy and interest to the Auckland centre is important.”
For curious onlookers who want to see the internet look bigger than they may have ever seen it the digital billboard will be located in Aotea Square today and Tuesday.