The Electric Kiwi has come to life in a new campaign, and it's ready to play against its larger competitors as New Zealand prepares to turn on the heaters and hike up the bill.
With the spot, co-founder and managing director Julian Kardos says it hopes to "generate brand awareness as well as promote [its] $200 guaranteed savings offer to New Zealand families".
It’s the company’s first nationwide TVC since its soft launch in May last year, with Saatchi & Saatchi winning the account in February this year to move the company on from its previous small digital campaigns.
At the time, the agency found Electric Kiwi identified a gap for a company that could maximise smart technology to offer electricity that was cheaper, smarter and easy to manage.
Those features were then confirmed in this spot, as it discusses pricing and the free hour of off-peak power, a new measurement method using smart meters and online customer services.
Electric Kiwi is 100 percent online, meaning all customer interaction happens through live chat, email or Facebook. However tell those who prefer more “traditional methods” of contact can request a call back.
Supporting the campaign is a number of billboards in the main centres featuring the 'Smarter, Smaller' tagline, as well as digital ad placements.
Electric Kiwi is also getting its name out by sponsoring TV3's Family Feud and Story.
The push to tell consumers about Electric Kiwi’s prices comes as larger companies have hiked prices with the change of season.
According to the New Zealand Herald, Genesis Energy, Mercury Energy and one part of Contact Energy increased prices at the beginning of this month.
Consumer NZ chief executive Sue Chetwin told the Herald demand allowed major companies to raise prices.
"It's common for companies to put their prices up at this time of the year as line companies increase their charges.
"Others just take the opportunity to get through their price increases, so that's the energy part of bill that they have control over."
Kardos says its customers did not receive a price increase because it's a "smaller, smarter power company using technology to offer customers power in a more efficient way".
"Our prices are some of the most competitive in the market and we want to ensure we are top of mind for Kiwi families looking for a better value power company."