Election billboards get author's spin

  • Advertising
  • September 23, 2013
  • Amanda Sachtleben
Election billboards get author's spin

When you've written a book about subversively influencing the masses, what better way to promote it than to hijack election billboards?

That's what Nick McFarlane, designer by day and author of the so-called propaganda manual Spinfluence has done, sneakily adding prints to a handful of signs in central Auckland recently. Arrows point to prints on the back of the billboards that carry the slogan "Learn the secrets behind spin".

"It was simply too good an opportunity to miss, with election campaigning being notorious for cheesy smiles, over-promising, hyperbole – and spin," McFarlane said.

A couple of friends helped add the laser prints to about six billboards at Victoria Park, says McFarlane, adding he plans to modify more election signs in other locations.

He said he hadn't consulted any rules before modifying the signs - the council bylaw that took effect on 12 August says materials mustn't be attached to election signs other than material securely within the surface area of the sign panel under the authority of the person responsible for the sign.

It's not the first stunt McFarlane's used to promote the book. Earlier this year he and some friends set up a fake campaign demonstrating against a visit by Zimbabwean president Robert Mugabe.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Axis 2019: Colenso BBDO to defend its title, leads finalists with FCB and DDB

  • Awards
  • February 21, 2019
  • StopPress Team
Axis 2019: Colenso BBDO to defend its title, leads finalists with FCB and DDB

The finalists for the 2019 Axis Awards have been announced and it’s Colenso BBDO leading the way with 64 mentions, followed by FCB on 55 and DDB on 51.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit