After 20 years of black labels, Esk Valley wines are going whiter and brighter to be more eye-catching on the shelves.
Old Esk Valley (left) and New Esk Valley
The Hawkes Bay winery is known for its traditionally made boutique wines, but the relaunch gives the label a contemporary appeal more fitting for the global wine market. That isn’t just any scrawly writing. Says designer Karl Burke from Sanders Design: “The flowing handwritten font is based on the handwriting of French artist Paul Cezanne and reflects the undulating lines of the iconic terraced vineyards. It’s a lovely fluid hand, which we believe has a real affinity with Esk’s hand-crafted traditional wine-making methods.”
The names have changed but the quality stays the same – Winemakers is the new name for the Reserve range and the Vineyard Selection range was formerly known as Black Label. Esk Valley are also introducing Marlborough wines to their stable – Sauvignon Blanc, Pinot Noir and Riesling.