Ecoya says just add equality

  • Advertising
  • April 22, 2013
  • StopPress Team
Ecoya says just add equality

To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has put up a billboard showing two candle wax-covered men embracing with the words "Equality by Candlelight" beneath.

The new billboard replaces a similar one featuring a heterosexual couple on Auckland's Fanshawe Street and is a continuation of the company's 'Just Add Candlelight' campaign, devised by Special Group.

 "Equality is a cornerstone on which democracy is built and the passing of this bill is a momentous occasion. Ecoya wanted to show its support so we’ve done that by simply modifying our recent brand campaign,” says Ecoya PR manager Kate Hemus.

While equality is of course a noble ambition, Ecoya is no doubt also hoping its brand of candles will be the preferred choice at newly legalised gay marriages.

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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