Dynamic Duo: Rainger & Rolfe reunite with Healtheries

Through a chuckle-worthy campaign, Rainger & Rolfe have teamed up once again with Healtheries to promote the Gummies supplement range and continue the on-going conversation of health and wellbeing in New Zealand.

Following on from last years rebranding, the stars of the Healtheries campaign are again the Bradley’s. Spotlighting the fun relationship between father and son, this time the campaign has playful antics and good-natured teasing, which is then rewarded with a gummy.

Healtheries Kim Patterson says from an advertising angle, the team wanted to portray a ‘healthy dose of fun.’

“This is the promise that reflects what Gummies supplements are all about,” she says.

“We’re really pleased with this production. In particular we like how it brings out a sense of enjoyment, dialling up the fun-element of Gummies, and adding further to the modernity and love of the brand.”

Rainger & Rolfe’s creative director, Chris Long, says many laughs occured in production, which he says is evident in the campaign.

“I think we got some great performances and it’s been really fun seeing the next chapter in these characters’ story,” he says.

The campaign has launched across all major broadcasting channels, aswell as social and digital.

CREDITS

Client: Healtheries 

General Manager Sales and Marketing NZ: John Stanton

Senior Brand Manager: Kim Patterson

Marketing Executive: Gemma Fitzpatrick

Agency: Rainger & Rolfe

Creative Director: Chris Long

Copywriter: Will Macdonald

Account Director: Simon McKechnie

Production Company: InMotion

Director: 
Chris Graham

Producer: Rob Steele, Issy Stimpson

DOP: James Turnbull

Music, Sound Design & Mix: Peter Hobbs at Harmonic & David Liversidge at Big Tree Studios

Media: Zenith. Briar Ingledew (Media Planner/Buyer), Susan Benseman (Business Director).