'Drop and give me 20 clicks' wins RappTribal BollyAward

  • Advertising
  • November 27, 2011
  • Cath Winks
'Drop and give me 20 clicks' wins RappTribal BollyAward

RappTribal, part of the DDB Group NZ, win the November BollyAward for their client, SkyTV. The banner/takeover ad encouraged users to click to their hearts content with comments from the drill sergeant egging them on.

Judges this round included, Ross Howard, creative director of Tequila who found the “banner leveraged a creative placement quite well with an arresting layout. The invitation to engage was on-brand and worked well, and the final call to action was easy to follow through with.”

Greg Wood, creative director Publicis Mojo said the ad gave a “solid performance and gets you clicking. The ad is simple and clear.”

Paul Catmur, from Barnes, Catmur & Friends commented that the ad “was nicely interactive and made good use of the drill sergeant.”

The BollyAwards are all about encouraging great Kiwi made online creative. “RappTribal win a box of wine valued at $500 including a bottle of Champagne Bollinger. Very handy for this time of year. And that’s it for this year, entries will launch in February 2012. Well done to all this year’s winners,” says IAB general manager, Alisa Higgins.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit