DraftFCB banks on Dr Seuss, Colenso goes on a milk run

  • TVC
  • September 13, 2010
  • Ben Fahy

Youtube Video

Who's it for: National Bank by DraftFCB and Robber's Dog

Why we like it: Diehard Dr Seuss fans could potentially cry into their hands at the use of 'Oh, the places you'll go' in a bank ad. But bank ad fans will presumably rejoice because the first—and long-awaited—major collaboration between National Bank and DraftFCB is a good'un, refreshing the bank's core proposition of achievement in an interesting, quirky way, maintaining some of the older brand aspects and tapping into notions of New Zealandness with this beautifully shot, fruity wee number.

Youtube Video

Who's it for: Anchor by Colenso BBDOand the Sweet Shop

Why we like it: It's a milk run like you've never seen before. And a good way to show how Fonterra/Anchor does everything in its power to get cow juice to the people in mint condition. Excellent use of fist pumping. And, like V Pomparkour, another great music choice. Also quite enjoyable are the heroic 'smell the fart' print ads and billboards.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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