DraftFCB's loss is M&C Saatchi's gain

  • Advertising
  • November 22, 2011
  • Cath Winks
DraftFCB's loss is M&C Saatchi's gain

Orcon has appointed M&C Saatchi as its advertising agency. Taryn Hamilton, general manager retail at Orcon, says M&C Saatchi was chosen on the merit of the team’s creative thinking and strong team focus.

“We were impressed with M&C Saatchi’s approach, creativity and strategy. We’re all about innovation, challenging the market, and M&C really showed they understood where we are coming from, and how to help drive our business forward.”

M&C Saatchi chief executive Darryn Melrose says, “We’ve admired the Orcon brand for a number of years now, so when we were asked to work on it we leapt at the chance.

“It’s rare you come across an organisation that gets innovation and keeps a focus on customer satisfaction, as well as having such a strong brand. We feel certain there is huge opportunity to help grow Orcon's business.”

Incumbent agency DraftFCB, which launched a great campaign for Genius and took over from Special Group, resigned the account in October, reportedly to pitch for Vodafone.

M&C Saatchi will kick off its partnership with Orcon with a new campaign, scheduled to launch in the New Year.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit