DPod acquisition bolsters Image Centre Group's digital arsenal

  • Print
  • March 28, 2013
  • StopPress Team
DPod acquisition bolsters Image Centre Group's digital arsenal

The print industry has had its fair share of grim news recently, with Geon Group going into receivership and Blue Star's horror accounts. But Image Centre Group has some good news to share after it acquired creative services business DPod, making it New Zealand’s biggest digital printer.

Image Centre Group managing director David Atkins says the company has long admired DPod's business focus and combining resources is a natural fit for both companies’ strategies. The price paid wasn't disclosed. 

"We are strong in sheet-fed printing, but we can see that for us, the most exciting growth opportunities lie in the digital area," Atkins says. "There are significant efficiencies in use of machinery and rationalising premises, but the main benefit is the talent we can offer."

DPod works with NZ Lotteries, Fisher & Paykel, Adshel, Farmers and many others and chief executive officer Andrew Nalder says the move makes solid business sense for all parties. 

"One plus one equals three in this deal," he says. "We live in a world of blur, with differing media channels merging into one another. It makes sense for us to consolidate and access the wider offering Image Centre Group has with its family of brands." 

Nalder says it's been a long courtship and there's been plenty of wooing from Image Centre Group over the years, with four attempts to buy the company since 2004. 

DPod, which set up its creative services department a few years ago, will retain its name and join Image Centre Group's seven other operating divisions: Hotfoot (retail advertising); &some (digital engagement agency); Tangible Media (publishing); Ngage (digital signage); On Digital (video production); Boston Digital (large format printing) and Image Print (sheet-fed printing).

Operating from Lyon Ave, Mt Albert, it now employs over 200 people, up from 140 in 2010, and has revenue in excess of $50 million, up from $25 million in 2010. 

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