Doodle me this: Andrew J. Steel takes pen and ink to Air New Zealand's safety video

  • Advertising
  • July 24, 2017
  • StopPress Team
Doodle me this: Andrew J. Steel takes pen and ink to Air New Zealand's safety video

Air New Zealand's latest safety video made a big splash last week, and now the airline has teamed up with artist Andrew J. Steel to add some extra fun to its scenic images.

The images show scenes from the video doodled over by Steel in his signature line drawn style. The pictures include landscapes of Mount Taranaki and Cape Egmont Lighthouse, and Coromandel's Cathedral Cove.

Steel, who was part of former Taranaki street art collective BMD, regularly features artwork infusing his quirky characters into unassuming landscapes across New Zealand. The images that feature on his Instagram page include a wine-drinking dog lazing atop a Queenstown mountain, and a bird hanging onto a mast of a sail in honour of Emirates Team New Zealand's America's Cup challenge.

And in an ode to his future collaboration with Air New Zealand, Steel also shows off his doodling skills on the airplanes themselves.

The collaboration plays into Air New Zealand's overall concept for the video, which took a decidedly surrealist turn with giant humans roaming mountains, white water rafters atop of clouds, skiers slaloming on creamy white pavlovas and flowers magically blooming under the water.

The airline later released a behind-the-scenes clip showing how the whole thing was done, with American actors Katie Holmes and Cuba Gooding Jr. shooting in-front of a green screen in California, while a film crew traversed the length of New Zealand sourcing out the best spots to shoot.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit