It's the web app that keeps on winning, and after numerous awards for Colenso BBDO and Mars Pedigree's 'Doggelganger'', it's added another prestigious trophy to the cabinet: The Diamond Award at the Direct Marketing Association's International Echo Awards.
- Download the massive winners PDF here.
The Diamond Award is the highest accolade and represents the best-in-show campaign across all direct marketing entries. Judged by client-side marketers, agency account directors, and senior creatives, campaigns are assessed based on strategy, creativity, and results. And with this elusive crown.
It follows on from a string of awards in 2011, including Grand Prix, Gold and Bronze at the Spike Awards, Gold and Silver at the Digital Media Awards, Gold and two Silvers at Caples, as well as picking up awards at Cannes, The Work, AWARD, and RSVP and Nexus for a total of 14 honours to date.
"We are extremely proud of the consistent world-leading work coming out of the agency and this award reaffirms our position as one of the top direct agencies in the world," says Nick Garrett, Colenso BBDO managing director. Colenso BBDO was also ranked as the number one direct agency in the worldby the 2012 Big Won Report earlier this year.
Digital creative director, Aaron Turk says clients today demand measurable results and digital is becoming an increasingly important part of the mix.
"Digital campaigns like Doggelganger give organisations the ability to engage with consumers at an intimate and personal level, as well as creating highly shareable and engaging content.”
Colenso also won a gold for Mountain Dew Skatepark in product manufacturing and distribution, while .99's New World Easter Hunt, Colenso's Yellow Local, and justONE's Whipping up Business for BNZ and Farmlands Party of the Year all made it into fourth place.