Dog jumps ice pond as Tux sniffs out its next canine star

  • Advertising
  • June 13, 2011
  • StopPress Team
Dog jumps ice pond as Tux sniffs out its next canine star

Nestle may have found its next Milky Bar kid, but finding a cute hero to sell your product isn’t exclusively reserved to the domain of humans. Introducing droopy-eared Amazon, a Huntaway from Ohakune that beat out over 700 entries to become New Zealand’s next Tux dog.

Dog enthusiasts have been sending in entries and photos of their canine companions since 20 March, and last month judges traipsed the length of New Zealand to assess the top ten contenders, auditioning each dog in its home.

The viewing public made the final decision, casting a little over 4,200 votes from the audition videos posted on the Tux site.

Youtube VideoAmazon was entered into the competition by 11-year-old Toby Proude, who has had the dog, also known as “Amo” or "Momo”, since she was a six-week-old puppy. So what made Amazon stand out from the rest of his doggy contenders?

“Amazon really impressed us the day we visited, showing some seasoned work skills, some obedience and even jumped into the icy pond to retrieve anything thrown in,” says animal trainer and judge Mark Vette. “Amazon’s a prize example of a working dog, but she loves both work and play and she and Toby are the true ‘boy and his dog’. Her vigilance and enthusiasm will make her a star in the new ad.”

Youtube VideoThe Tux “Fit as a fiddle, sharp as a knife” TVCs have screened for 15 years. And for his ice pond jumping tactics, Amazon will star in the new 2011 Tux TVC being filmed later this year.


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  • Advertising
  • January 21, 2019
  • StopPress Team
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