Does a bear shoot in the woods?

  • Advertising
  • September 3, 2010
  • StopPress Team
Does a bear shoot in the woods?

Youtube Video

YouTube vids are soooo passe. Interactive 'pick a path' YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we've seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn't handle lambast, operate on or tackle), it's way more interactive than most.

It's no ridiculously brilliant Old Spice live Twitter response campaign, but it's still a pretty cool combination of online utility, interesting content and advertising that actually gets across the practical use of the product. So give it a try. Apparently it was done by a French agency called Buzzman.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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