Do you understand agency life? Tell Nielsen

  • Survey
  • June 24, 2014
  • StopPress Team
Do you understand agency life? Tell Nielsen

Deadlines, illicit substances, intern slavery, pathologically dissatisfied clients – Nielsen wants to hear all about your agency lifestyle to add to its data.

To loosen your tongues Nielsen has a drinkable offering in return for your time ('you" being advertising folk) and your secrets. There are ten cases of wine (six bottles in each) to be won for those who fill in a survey to help Nielsen 'understand agency life'. Everyone who completes it will receive a short report from Nielsen about the findings.

Nielsen says: "Working in this industry usually excludes you from taking part in market research. We would like to fix that by giving you the opportunity to complete this quick and easy survey about your media habits, technology ownership and shopping behaviour. There are also some fun questions included to help us understand more about ‘agency life’."

Watch out for the email invitation to take part in the survey on Wednesday 25th June – if you'd like to take part and haven’t received it, email

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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